6 Actionable Tips That Will Grow Your Business Faster in 2024 | Richard Lane
Description
Impactful marketing that leads on to strong sales has never been easy to pull off – and in many ways, it’s becoming even more challenging.
In the previous 6 episodes of Season 2 of The Insiders Podcast, each of our guests have offered their actionable insights into how to combat the growing complexities in the world of marsales. In this episode, our CCO, Richard Lane, shares his thoughts on our podcast guests’ insights, including:
- Understanding your customer
- Optimising customer engagement
- Measuring the right metrics
- Connecting marketing and sales
- Using data and analytics
- Leveraging industrial partnerships.
“Organisations that recognise their strengths, double down on doing what they do best, and then using other people and other partners to do other aspects, tend to grow the fastest, tend to be sustainable, and tend to develop and build the best businesses.” - Richard Lane.
This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.
Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com




